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E-Newsletters Are an Effective Tool

August 27th, 2010 Computer Eucation No comments

(PRWEB) December 28, 2004

An email newsletter is one of the best ways of staying in touch with your customers, suppliers and vendors. E-newsletters can be an excellent way for announcing special promotions, product discounts, introducing new products, and other company related news. Also, e-newsletters are an extremely cost effective way to reach and keep in touch with your customer base.

It is important to understand and convey your e-newsletters to the audience youÂ?re targeting. One way of doing that is to provide special information. For example, you can offer tips and suggestions on how to use your products, news about your industry, early notification of special offers or campaigns, contests or giveaways, maybe even a regular letter from your chief executive. Another way is to open the lines of communications by inviting customers to email you their suggestions.

If you want to reach more people, then you have to send your message in the format that the target audience wants. By using your customer database you can quickly interact with a large number of individuals. Directed e-mail will allow you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site or storefront.

When creating a newsletter, it is important to remember that it must be interesting to the subscriber. You can increase your view rates by providing information about your products and services with a mixture of interesting and educational material. Including a call to action can assist in the successfulness of your newsletters. Please try to use the following tips when developing your message:

Â? Keep it simple

Â? Use catchy headlines or message points

Â? Have a strong call to action

Â? Keep your message focused

Â? Understand and know your audience

Some of the benefits of sending out e-newsletter for your business or organization include:

Â? E-mail newsletters have quick output and quick response for lead generation.

Â? Newsletters can be an adjunct to any media to quickly reinforce a message, product announcement, seminar date or trade show.

Â? Lower costs for production because the campaign does not involve any paper or postage. Also, E-mail is extremely cost effective on a cost per contact basis for customer retention and acquisition.

Â? Customer dialogue and messages can create effective brand awareness or conversation with the customer.

Â? E-mail is a track-able medium as you can direct responders to answer through many types of response vehicles.

So now you are sold on the idea that e-newsletters might be a viable solution for you and your company, what is the next step? There are several Web-based email marketing products for small and medium businesses. Most include professional HTML templates, list segmentation and targeting capabilities, as well as, automatic tracking and reporting. Useful and functional e-mail tracking programs range in price between 0 dollars and ,000 dollars on average. The important thing is to remember that you will have to pay for additional program functionality, but this will be money well spent, because it can save time and headaches.

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